Bounce Rate: What Is It and What Is a Good Number? 

Share it:

It is well known that a high bounce rate is undesirable, while a modest rate is seen favorably. It’ll be ready for you each time you log in to your Google Analytics account; it will be in the same spot.

When you see that figure continue to rise, it leaves you wondering what could possibly be causing it. This tutorial is going to walk you through the process of measuring and analyzing your bounce rate in its entirety. In this manner, you would be able to determine whether it is actually high for your sector or whether it is totally normal.

I’ll also go through several tactics you can use to audit your bounce rate and figure out what’s causing it to be so high.

What exactly is a bounce rate, and why is it important to know it?

When someone sees your site but then immediately leaves without engaging with it further, it is referred to as a “bounce.” It shows how many people who visit your site quickly leave without looking at anything else.

It is worked out by dividing the total number of people who visited all of your pages during a certain time period by the average number of “bounces” that happened on all of your pages.

You can also monitor the percentage of site visitors who leave after only seeing a single page, part, or segment of your website.

The percentage of visitors who leave after only viewing one page is known as the bounce rate. It can be calculated by taking the total number of visitors to a page and dividing it by the total number of visits.

No matter what kind of site you have, you may want to use a segmented bounce rate.


It’s possible that the average bounce rate of your blog entries is much different from that of your product pages, demo pages, and even your About page.

Understand that segmenting could assist you in better evaluating your site’s bounce rate; we’ll go into the details later on. For now, simply know that segmenting can help.

Why is it so vital to reduce the bounce rate?

According to research from 2017, the bounce rate was the fourth most crucial ranking criterion used by Google.

It may not be directly taken into consideration by Google’s algorithm, but it does reflect whether or not users found the information you provided to be helpful.

If someone visits your website, clicks on one of your pages, and then leaves without doing anything else, Google may take this as a sign that your site does not have the info the user is looking for.

It would appear that the searcher was not looking for the information that your result provides. As a direct consequence of this, Google comes to the conclusion that “perhaps this page shouldn’t be high in the results.”

If you know the bounce rate, you will be able to tell if your marketing strategy is working and if your visitors are interested in what you have to say.

The most important thing is to have a solid understanding of your “target,” and to dissect your bounce rate in a manner that conveys some kind of message.

What is considered a healthy bounce rate?

There are a lot of various factors that go into determining what a “good” BR is.

What could be considered a healthy average BR for your website is heavily impacted by factors such as the kind of company you are, the sector it operates in, the nation it is located in, and the kinds of devices your site’s users use.

For example, the average percentage of visitors who leave a website without making a purchase is approximately 47% across all industries. Still, bounce rates can be different depending on what kind of device is being used. For example, 51% of mobile users leave a site after just one visit.

Google Analytics can assist you in determining the optimal bounce rate for your website if you are still uncertain about what it should be.

Google Analytics gives you a quick visual representation of the typical BR for your sector, or at least what it thinks your industry is. It achieves this by comparing itself to other entities.

As an illustration, you are now able to compare your blog or product pages to the average for the industry.

Within Google Analytics, navigate to the “Audience” section, then choose “Behavior,” followed by “Benchmarking.” After that, pick the “Channels” option.

You are now able to select your vertical and then compare it to whatever time period you have chosen to examine.

It should provide you with a clearer picture of the performance of your site’s BR in comparison to the average for each channel.

In the end, there is no universally accepted definition of what constitutes a “good” bounce rate. It’s even possible that each page on your site has a separate one.

I recommend that you focus your attention on the trends in your bounce rate over time and the ways in which you can enhance the highest ones to boost conversions.

Utilizing this measure to locate areas of your website that need improvement should be the primary focus. You don’t need to worry about reaching a specific quantity.

Now that we have that out of the way, let’s look at how you might lower your bounce rates.

How to Perform an Analysis of Bounce Rates:

Because it includes the whole website, your overall bounce rate is just a vanity metric.

In order to have a deeper understanding of your bounce rate, it is necessary to segment it further and classify it according to a variety of factors.

You won’t be able to make any progress on reducing your bounce rate until you have a solid understanding of the factors that contribute to it being so high.

There are a few different methods by which you can adjust the bounce rate measure that is displayed in Google Analytics.

The first method is to divide your bounce rate into different categories, as I described earlier in this paragraph.

We will look at nine different section options to help you evaluate and improve your bounce rate.

Rate of Segment Churn by Age:

Google Analytics analyses a variety of demographics, enabling you to segment and analyze your website’s traffic more precisely. 

One of these is your visitors’ age range.

To view the bounce rate by age range, look in the left-hand sidebar under “Audience” and then “Demographics.” Then, select “Age” from the menu. You may now quickly determine whether your website’s bounce rate is greater amongst some age groups.

Rate of Segment Bounces by Gender:

The “Gender” option is directly beneath “Age” in the menu on the left. You can now simply determine if your website is gender biased.If you have a greater bounce rate with one gender, avoid conveying the idea that you primarily target the other gender.

Rate of Segment Bounces by Affinity:

The next choice under “Audience” is “Interests” and then “Affinity Categories.” This group’s bounce rate depends on the interests of visitors. Examine the affinity categories with the highest bounce rates to determine if you are losing critical marketing groups. This information would allow you to target these groups with graphics and content.

Rate of Segment Bounces by Location:

Move from “Audience” to “Interests” to locate the “Geo” section. Within that, you can choose “Location” to view an additional section report. First, you will see a color-coded map indicating the origin of the majority of your site’s visitors.

 you will see a table that categorizes your users by geographic region. It displays your country-specific bounce rate. You can delve deeper to determine if specific provinces have a lower engagement rate than others. Then, you can modify your marketing strategy to emphasize the areas you wish to improve.

New Visitor Bounce Rate per Segment:

The “New vs. Returning” analysis is a portion worth examining. In the “Audience” section, under “Behavior,” you now can determine whether your new visitors bounce more frequently than your returning visitors. The acquisition source can be viewed as a secondary dimension to increase the segment’s value.

Rate of Segment Bounces by Browser:

The browser breakdown report is a fantastic approach to see if technical issues are causing users to leave your website.

In the “Technology” part of the “Audience” section, pick “Browser & OS.” If one browser has a greater bounce rate than the others, it may suggest that your site is not configured optimally for that browser. Additionally, you must consider browser versions.

If one browser has a significantly higher bounce rate, your site may have bugs or UX concerns. Even if the browser is obsolete, you will need to remedy the issue if it continues to bring you, visitors.

Rate of Segment Bounce by Device:

Under the “Technology” section, the “Mobile” part can be found. Select “Overview” to get your device-specific bounce rate. This will provide a comparison of the bounce rate for desktop, mobile, and tablet devices. If your bounce rate is much greater on mobile and tablet devices, it may suggest that your site has not been adequately optimized for those platforms. Additionally, you can view the “Devices” report. This further categorizes the data by mobile manufacturer and operating system.

Methods for Lowering Your Bounce Rate:

The primary reason for a high bounce rate is that consumers cannot find what they are seeking. Here are a number of ways to enhance your site and reduce bounce rates.

Examine the top exit pages:

It’ll also show you who is landing directly on that page and bouncing versus who is entering via an internal link and leaving your site.

It might help you choose where to focus your testing and site improvement efforts.

Make Your Pages Readable:

It’s easy to forget about such a basic part of your web pages, but they need to be easy to read.

Numerous free tools allow you to evaluate the readability of your content and site.

Here are some additional techniques to make your text more readable:

1.Add subheadings to make reading the information easier.

2.Add bullet-point lists to make it easy to locate relevant data.

3.Include visuals, infographics, and graphs when communicating vital information.

4.Bolded keywords a few times.

5.Include questions in your materials to encourage reader participation.

6.Also, provide a conclusion that instructs readers what to do next.

Include clear calls to action and consider their positions. Using interesting calls-to-action is a terrific method to encourage people to engage and convert.

A call-to-action should motivate someone to take action, like sign up for a newsletter or make a purchase. There are numerous methods for enhancing your call-to-action buttons. Consider the copy, colour, size of the buttons, and page location.

Select High-Value Traffic Keywords:

Simply writing content would not increase your conversion rate or decrease your bounce rate; it would only attract random, non-converting traffic.

Keywords are your best ally when it comes to BR . The simplest way to reduce bounce rate is to target high-traffic, high-value keywords.

Targeting phrases with high traffic and minimal competition is ideal, but this is not always attainable. If you can’t rank for these terms, try to get traffic that shows buyers are interested.

These keywords would place you in front of the clients with the highest lifetime value.


The analysis and improvement of your site’s BR could be scary. However, decreasing your bounce rate will result in a more engaged audience and increased conversions. If you implement the techniques described in this piece, your bounce rate will quickly decrease.

First, determine what constitutes a “good” bounce rate, and then refine your investigation to determine precisely what your bounce rate measurements are telling you.

Pay attention to the different section statistics, such as your best exit pages, page timings, and speed reports, to figure out why your bounce rates are so high. 

Want help to analyze your website and bring in new strategy to improve organic traffic? Connect with Retentia Technology now!

BR- Bounce Rate

Praveena Sasidharan
Praveena Sasidharan

I help brands in marketing their business, products and services in the digital world. Talks about #digitalmarketing, #websitedevelopment, #appdevelopmentcompany, and #socialemediamarketing

Leave a Reply

Your email address will not be published. Required fields are marked *