Overview
A growing Odoo partner in the UK approached Retentia with a clear challenge: their existing website did not reflect their technical expertise, failed to generate consistent ERP enquiries, and had very limited visibility on Google for competitive Odoo-related searches.
The objective was to completely rebuild the website on the Odoo platform while creating a strong SEO foundation capable of competing with established ERP providers across the UK market.
Rather than treating the website as a simple redesign project, the focus was placed on building a search-driven digital platform designed for visibility, scalability, and lead generation.
What We Delivered
Custom Website Development on Odoo
The entire website was developed using the Odoo platform with a focus on:
- Faster performance and cleaner architecture
- SEO-friendly page structure
- Improved mobile responsiveness
- Better service segmentation
- Conversion-focused landing pages
- Streamlined navigation for ERP buyers
- Scalable content management within Odoo CMS
The new website structure was designed specifically around how businesses search for ERP implementation partners in the UK.
SEO Strategy & Execution
Instead of targeting only broad ERP terms, the strategy focused heavily on high-intent commercial searches that directly aligned with buyer behaviour.
Core SEO Activities Included:
- Odoo-focused keyword mapping
- Competitor gap analysis
- Technical SEO optimisation
- Search intent-driven service pages
- Internal linking improvements
- Structured metadata optimisation
- Industry-focused landing pages
- Content expansion for ERP use cases
- Authority-focused backlink acquisition
AI Search & Semantic Visibility
As AI-powered search experiences continue changing how users discover service providers, the website content was also structured for semantic search relevance.
This included:
- Entity-focused content structuring
- Conversational query optimisation
- Industry-specific content clusters
- FAQ-rich service pages
- Context-driven page hierarchy
This improved visibility not only across traditional Google rankings but also within AI-assisted search environments.
Results Achieved
Ranked in the Top 3 for “Odoo Partner UK”
The website secured top-ranking positions for highly competitive Odoo-related searches within the UK market.
20+ Keywords Reached Google Top 10
Several high-conversion keywords achieved first-page rankings, including searches related to:
- Odoo implementation
- Odoo consultants UK
- Odoo ERP partner
- Odoo support services
- Odoo development company UK
Significant Increase in Organic Enquiries
The improved website structure and SEO strategy generated stronger inbound ERP leads from businesses actively searching for implementation partners.
Stronger Digital Positioning
The company established itself as a visible and credible Odoo partner within the UK ERP ecosystem.
Key Outcome
By combining Odoo-based website development with a long-term SEO growth strategy, Retentia transformed the company’s website into a high-performing lead generation platform capable of competing in one of the most competitive ERP search markets in Europe.